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Guidelines Regulating Advertising and Promotion of non prescription medicine in Egypt 2015

المبادئ التوجيهية لتنظيم الإعلان والترويج للأدوية التي لا تستلزم وصفة طبية في مصر

باللغة الانجليزية

Guidelines-Regulating-Advertising-and-Promotion-of-non-prescription-medicine-in-Egypt-2015


ويحتوي على العناوين التالية:-

  1. Definitions 5
  2. Advertising guidelines 6
  3. General Rules 6
  4. Product Characteristics 10
  5. Product Representation 10
  6. Indication / Recommended Used – single Medicinal Ingredient 11
  7. Indication / Recommended Used – Multiple Medicinal Ingredients 12
  8. Direction for use / Dosage and administration 13
  9. Duration of Action 14
  10. Duration of Use 15
  11. Efficacy 16
  12. Medicinal vs. Non-medicinal Ingredients 16
  13. Onset of Action 17
  14. Claims and representation 18
  15. Absence of Ingredient Statements 18
  16. Absence of Side Effect Statements 20
  17. Children 21
  18. Clinically tested / Proven 22
  19. Comparative Claims – Therapeutic / Non-therapeutic Comparisons 23
  20. Endorsements / Seals 23
  21. Product Merit 24
  22. Extra strength / Maximum Strength 25
  23. Ministry of health Approved 26
  24. Graphics / Schematics / Statistics / Terminology 26
  25. Health / Healthy / Healthful 27
  26. Implied / Indirect Claims 28
  27. Natural 29
  28. Natural Action / Naturally 30
  29. Need 30
  30. New / Improved 31
  31. Potent / Potency 31
  32. Power / Strength 32
  33. Risk / Safety Information Communication 33
  34. Risk Reduction Claims 35
  35. Safe / Side Effects Free 36
  36. Sampling 37
  37. Scare advertising 37
  38. Storage Conditions 38
  39. Structure Function Claims 38
  40. Superscripts / Footnotes or “Supers” 39
  41. Testimonials / Quotations 39
  42. Therapeutic Guarantees / Absolute Claims 40
  43. Unique 41
  44. Withdrawal of term of market authorization 42
  45. Disclaimer 43
  46. Guidelines for Educational Material 45
  47. Educational Information to the General Public 45
  48. Particulars to be included in advertisements to the public 45
  49. Promotion to the Pregnancy 46
  50. Reminder Advertisements 47
  51. Trade Advertisements 48
  52. Non-prescription for HCP 48


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