المبادئ التوجيهية لتنظيم الإعلان والترويج للأدوية التي لا تستلزم وصفة طبية في مصر
باللغة الانجليزية
ويحتوي على العناوين التالية:-
- Definitions 5
- Advertising guidelines 6
- General Rules 6
- Product Characteristics 10
- Product Representation 10
- Indication / Recommended Used – single Medicinal Ingredient 11
- Indication / Recommended Used – Multiple Medicinal Ingredients 12
- Direction for use / Dosage and administration 13
- Duration of Action 14
- Duration of Use 15
- Efficacy 16
- Medicinal vs. Non-medicinal Ingredients 16
- Onset of Action 17
- Claims and representation 18
- Absence of Ingredient Statements 18
- Absence of Side Effect Statements 20
- Children 21
- Clinically tested / Proven 22
- Comparative Claims – Therapeutic / Non-therapeutic Comparisons 23
- Endorsements / Seals 23
- Product Merit 24
- Extra strength / Maximum Strength 25
- Ministry of health Approved 26
- Graphics / Schematics / Statistics / Terminology 26
- Health / Healthy / Healthful 27
- Implied / Indirect Claims 28
- Natural 29
- Natural Action / Naturally 30
- Need 30
- New / Improved 31
- Potent / Potency 31
- Power / Strength 32
- Risk / Safety Information Communication 33
- Risk Reduction Claims 35
- Safe / Side Effects Free 36
- Sampling 37
- Scare advertising 37
- Storage Conditions 38
- Structure Function Claims 38
- Superscripts / Footnotes or “Supers” 39
- Testimonials / Quotations 39
- Therapeutic Guarantees / Absolute Claims 40
- Unique 41
- Withdrawal of term of market authorization 42
- Disclaimer 43
- Guidelines for Educational Material 45
- Educational Information to the General Public 45
- Particulars to be included in advertisements to the public 45
- Promotion to the Pregnancy 46
- Reminder Advertisements 47
- Trade Advertisements 48
- Non-prescription for HCP 48
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